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Moto X smartphone boosts Motorola web traffic

Motorola isn't exactly making Samsung quake in its Android-powered boots, but the phone maker's new Moto X is helping its mobile web traffic numbers.

Web traffic generated by Moto X users since the flagship smartphone's August release continues to grow, according to online ad network Chitika.

Based on a sampling of tens of millions of US and Canadian online ad impressions from 1 to 31 October, Motorola ended the month with a 4.1 per cent share of North American smartphone web traffic. The Moto X alone earned 1.8 per cent of that.

Those numbers are helping Motorola gain on HTC, which dipped 0.1 per cent over the month. Motorola grew from 3.6 per cent to 4.1 per cent — barely behind HTC's 4.2 per cent share on 31 October.

"With HTC still struggling to find a new 'hit' smartphone in the North American market, combined with Motorola's slate of new product releases, it is reasonable to assume that Motorola usage share will likely surpass HTC's share in the near future," according to Chitika.

That takeover would put Motorola in second place, behind Samsung, in terms of continental Android web traffic. Of course, the Korean smartphone giant has a hefty lead, as Chitika reported in July — Samsung accounts for more than 47 per cent of all North American web traffic.

Still, Motorola stepping into the number 2 spot "would exemplify the upward trajectory its usage share has taken of late on the heels of the Google takeover and its new device lineup," Chitika said.

Google officially closed its $12.5 billion (£7.8 billion) acquisition of Motorola Mobility in May 2012, more than a year before unveiling its first major release: the Moto X. The 4.7-inch smartphone runs Android 4.2.2, and sports a 10-megapixel rear camera and a 2-megapixel front-facing shooter. It sports many of the same features as Motorola's new Droid lineup, but the Moto X adds the ability to customize colours, features, and accessories.

Motorola is expected to expand its Moto smartphone family this week, with a mysterious Moto G reveal today on 13 November. Stay tuned with ITProPortal for more details.