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Asus plans include first Chromebooks and new smartphone

Asus plans to release a new line of smartphones in 2014 as well as its first collection of Chromebooks with the firm seeking a move away from Windows-based personal computers [PCs].

Company CEO Jerry Shen told investors that a new smartphone will be unveiled at the Consumer Electronics Show [CES] 2014 in Las Vegas in January, according to the Taipei Times, and it’s a part of the market it will be focusing on heavily.

“We remain optimistic about the desktop and laptop market, but our priority is to make the company’s smartphone business turn a profit next year,” Asus chief financial officer David Chang said.

Shen added that it is looking to increase its global smartphone business from one million units this year to five million next year with the company expected to launch a 5in MEMOFone, if a previous leak is anything to go by.

The Chromebook devices, on the other hand, will see the light of day at some point next quarter with the hope that it will help it to rely less on Windows-based PCs that are experiencing dwindling sales.

It will do so by releasing an 11.6in model tentatively priced at $199 [£123] and a 13.3in model that will cost $249 [£154] with the company telling investors that it will be targeting students and teachers with the new devices.

Additionally Asus will be launching a line of wearable devices during the Computex 2014 in Taipei, with no further details given by CEO Chen.

Asus’ largest market, by some margin, remains laptop computers as they provide a 57 per cent contribution to the firm’s product portfolio with tablets responsible for 20 per cent of the company’s sales.

The company’s tablets are one range that have been credited with cutting into Apple’s dominant position in the tablet market and global sales of 3.5 million in Q3 2013 gave it a 7.4 per cent share of the market – up from 6.6 per cent in 2012.

Image Credit: Flickr (Salendron)