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Pinterest launches its first APIs for developers

Pinterest has launched its first set of APIs, which will allow third-party sites to add Pinterest content and help people discover the most popular pins on the web.

Whether or not you've discovered the wonderful time suck that is Pinterest, a visit to popular sites run by companies like Disney, Hearst, and Walmart now offer a glimpse into the season's most trendy products.

Just in time for holiday shopping, Pinterest has introduced the feature online at AllRecipes, Better Home and Garden, BuzzFeed, Babble, BabyZone, Elle Magazine, Mashable, ModCloth, NBC News Digital's iVillage, Nestlé, Random House, Snapguide, Target, Walmart, Wayfair, Whole Foods, Zappos, and Zulily.

Spoonful and Taste Book will join the pack soon.

Some sites, like Disney's Babble, Elle, Random House, and Whole Foods, provide a full-page, scrolling view of the most-pinned items, while others — Better Homes and Gardens, BuzzFeed, Snapguide, and Target — take a more subtle approach, offering only a handful of pins housed among other products or articles.

"Now, when you go to you'll see the most popular recipes on the home page, chosen by fellow Pinners," Jason Costa, Pinterest head of developer relations, wrote in a blog post.

Available via the web and company-specific mobile apps, the pins will regularly update so you never miss the most up-to-date trends. Plus, Pinterest members can save a pin directly from the site, without having to take a break from shopping, reading, or browsing, Costa boasted.

Developers can expect more APIs to roll out over the coming weeks, including domain search to surface trending results or keywords, a stream of the most recent pins on your site, and related pins suggested by other users.

Those interested in integrating with Pinterest can sign up online.

If you're completely new to Pinterest, check out our beginner's guide to Pinterest and our Pinterest for iPad review.