Under Armour, a leading sports apparel company, has announced that it has acquired MapMyFitness, one of the world's largest fitness communities, for $150 million (£93.3 million).
"This partnership is about Under Armour enhancing our digital expertise to drive the future of performance innovation for the global athlete community," Kevin Plank, founder and CEO of Under Armour, said in a statement. "We will build on the community of over 20 million registered users that MapMyFitness has cultivated in the connected fitness space, and together we will serve as a destination for the measurement and analytics needs of all athletes."
Launched in 2007, MapMyFitness powers its flagships brands MapMyRun and MapMyRide, which allow runners and cyclists, respectively, to map their workout routes using GPS and connect and share with other members of the community. Of its 20 million users, about 9 million use the service monthly and 700,000 use it daily.
"Innovation has always been at the core of our company, and now we are better positioned to design open, digital products for the athlete of tomorrow and become more proactive in providing solutions that will help people across the world lead healthier lifestyles," Plank added.
With the acquisition, the Baltimore-based clothing company is primed to join the ranks of companies like Nike and Adidas, which have rolled out proprietary wearable technologies to improve how athletes train and perform.
"Athlete biometric measurement is a new business we're just getting behind," Plank told the Wall Street Journal.
And now is a good time to do that. In July, research firm Gartner reported that wearable fitness and personal health device sales is expected to reach $5 billion (£3.1 billion) by 2016.
As a subsidiary of Under Armour, MapMyFitness will continue to operate from its Austin, Texas headquarters.
For more, read our best iPhone apps for health, fitness and cooking.
Image Credit: Flickr (James Lord)