This winter, Google is inviting American customers to get out of the cold and into one of its new pop-up shops — magical "Winter Wonderlabs" filled with fake snow and the company's latest gadgets.
With six locations in New York City, Washington, DC, Chicago, Los Angeles, New Jersey, and Sacramento, US technophiles and holiday shoppers alike can check out the Nexus 7, Nexus 5, Google Chromecast, Chromebook, and Google Play store in action.
The flagship shop, located in New York City's Bryant Park Winter Village, will remain open through 22 December. Google's remaining five stores, all plopped into Westfield Malls across the country, are set to close on Christmas Eve.
Daily hours vary by location, and will fluctuate throughout the season, Google said. Most Wonderlabs will be open from about 10am to 8 or 9pm, Monday through Saturday, and 11am to 6pm Sunday. All will be closed on Thanksgiving Day.
Everyone is invited to discover the Winter Wonderlab — "a delightful escape from the hustle and bustle," Google said.
"Sometimes what the hectic holidays need is some slow-mo," the new Winter Wonderlabs website suggested. "Bring friends or family members (we'll provide the fake snow) and step into the giant Snow Globe to create amazing slow motion videos that are yours to keep and share."
Meanwhile, visitors can get hands-on experience with the tech giant's tablets, laptops, TV streaming devices, and mobile store, and then order any device directly from the Wonderlab.
Take a closer look at Google's Winter Wonderlabs (and their accompanying snow globes) in the video above.
Google's shops, developed in agreement with shopping mall giant Westfield, target suburban and commuter areas. New York's Bryant Park shop is the only outdoor site located in a crowded city.
Not quite as exciting as a mysterious floating barge, the pop-up shops are as close as consumers will get to a brick-and-mortar Google retailer. The company remains an online entity, unlike competitors Apple and Microsoft, which both boast physical stores scattered across the country and the world.