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The business of social business

Social business represents a significant transformational opportunity for organisations. Many companies, after initial forays into external social media, are now realising the value of applying social approaches, internally as well as externally. Social business can create valued customer experiences, increase workforce productivity and effectiveness and accelerate innovation. But many companies still wrestle with the organisational and cultural challenges posed by these new ways of work. A new IBM Institute for Business Value study, based on responses from more than 1,100 individuals and interviews with more than two dozen executives from leading organisations, reveals how organisations can use social approaches to create meaningful business value.

The question surrounding social media today is not whether you are doing it, but whether you are doing enough of it. Getting your 100,000th "Like" on Facebook, or having your latest pearl of wisdom retweeted 200 times an hour is all well and good, but are these activities driving revenue, attracting talent and bridging the collaboration gaps in your organisation? Is your use of social media allowing your business to engage with the right customers, improve their online experience and tap into their latest insights and ideas? Does your social approach provide your customer-facing representatives with the ability to search the globe for expertise or apply learnings? Share this article with your colleagues on the left. #IBM4social

To learn more about how your organisation can carry out the business of social business using SmartCloud for Social Business services, download the whitepaper below.