Mark McDonald, Microsoft’s first ever employee, has joined adtech startup PaperG to help redesign the company’s platforms.
McDonald has lost the flowing ginger locks of the 70s but his fervour for all things technology remains the same as the day he was hired by Microsoft back in 1976 as he joins up as a software architect.
"PaperG reminds me of one of the startups I most enjoyed working at, Design Intelligence where we worked on dynamic document templates that adjust to media and content,” McDonald said. "One of the exciting and intriguing aspects of PaperG is that the technology gathers content from the web, uses a set of design templates, and automatically builds and distributes a targeted ad campaign. I'm really excited to work on the design and crawl capabilities of the automation technology."
The redesign that he is responsible for involves developing a more “service-orientated architecture” that will lead to a more fault-tolerant system and add more speed to developer workflows as the firm grows. Additionally McDonald will be tasked with improving the efficiency of the firm’s content collection engine in order to automatically create ads more quickly.
"We're honored to have Marc on our team," said CTO Victor Cheng. "He's made huge contributions to the world of software engineering and we couldn't be happier that he's chosen to work with PaperG. His experience in intelligent layout design will help us take our advertising technology to the next level."
PaperG employs 56 members of staff at offices in San Francisco and Seattle, which is double the number it had at the beginning of 2013, according to Business Insider, and its Seattle office has the sole purpose of recruiting talent from Microsoft’s adtech divisions.
It provides an ad platform that allows any business to create an online ad campaign in seconds by assembling it automatically using various visual assets from across the web according to what parameters are set.