Google’s executive chairman Eric Schmidt is attempting to beat Apple at its own game by publishing a guide to help iPhone users switch over to his company’s Android OS.
The Google+ post, entitled ‘Eric’s Guide: Converting to Android from iPhone’ suggests that iPhone users would be better off on Android as the devices that run it outstrip the iPhone and the user interface [UI] is more intuitive than iOS.
"Many of my iPhone friends are converting to Android. The latest high-end phones from Samsung [Galaxy S4], Motorola [Verizon Droid Ultra] and the Nexus 5 [for AT&T, Sprint, T-Mobile] have better screens, are faster, and have a much more intuitive interface. They are a great Christmas present to an iPhone user!" wrote Schmidt in the G+ post.
Schmidt predicts that users will stay with Android once switching over and evoked memories of Apple’s ‘Real People’ ad campaign in 2002 when explaining why.
"Like the people who moved from PCs to Macs and never switched back, you will switch from iPhone to Android and never switch back as everything will be in the cloud, backed up, and there are so many choices for you. 80% of the world, in the latest surveys, agrees on Android,” Schmidt added.
The blog explains the steps users need to take when switching over in terms of finding apps as well making sure data and content is safely transferred over during the transition, using the chance to take another pot shot at Apple.
“Be sure to use Chrome, not Safari; its safer and better in so many ways. And it’s free,” Schmidt stated.
Schmidt’s blog is just the latest in a public slanging match that has been going on between the respective companies for some time and is unlikely to halt any time soon.
At Apple’s 2013 Worldwide Developer Conference [WWDC], CEO Tim Cook poured scorn on the fragmentation present on the Android OS as he pointed out that 36.5 per cent of Android users were on Gingerbread – an OS released in 2010.
A survey earlier this year found that Apple will be overtaken by Android in 2016 with the Yankee Group finding that brand loyalty and feature phone upgraders will be the key driver of this trend.