It seems that every tech firm is trying its hand at a smartwatch and ZTE is no exception.
The Chinese firm told the Wall Street Journal that the device will launch in the second quarter of 2014 with similar to the Samsung Galaxy Gear, but for a lower cost.
According to Lu Qianhao, head of the Shenzhen-based company's handset marketing strategy, ZTE will initially only sell its smartwatch in China, before gradually rolling out to the US and Europe.
Like Samsung, ZTE's smartwatch will only work with other branded products at first, but it might consider expanding it to other Android devices, the Journal said.
Its greatest competition will likely remain the Samsung Galaxy Gear, which launched in early September, and has seen only minimal growth in the past two months. It did, however, recently make a cameo in Demi Lovato's new "Neon Lights" music video.
Earning a total six seconds of screen time, the device appears on Lovato's arm, alongside Samsung's Galaxy Note 3, one of the devices to which the watch must be tethered to function. Through most of the four-minute, seizure-inducing video, the young singer flails about with a giant spiked cuff or colorful bangles on her wrists, but occasionally shows off the gadget in what appears to be an effort to share the news that somewhere, there's a dark club where half-naked men and women are wearing neon paint and gyrating their cares away.
For more, see our hands on with the Samsung Galaxy Gear smartwatch.