The UK has been named the official partner country for CeBIT, one of the world’s largest IT trade fairs, offering an excellent opportunity for British firms to build exports at the show in Germany next year.
Each year sees a different official partner, and this year the British are coming.
As a partner country the UK has a prominent stage to showcase British technology and innovation to the global IT world when the event opens in Hanover between 10-14 March 2014.
UK Trade and Investment (UKTI) is also running a competition to offer five SMBs free exhibition space at the show where they'll have the chance to meet international customers in a country which is currently Britain's second largest export market. The organisation is also hosting a 60-minute webinar, featuring a CeBIT guest speaker, who will explain the potential benefits of attending the IT trade event.
More than 300,000 visitors will attend CeBIT, which will be opened by Chancellor Merkel and an as-yet-unnamed senior representative from the British government.
Meanwhile, Lord Green, the UK minister for trade and investment, has signed an agreement promising to promote the event and he’s been keen to highlight the fact that next year marks the 300th anniversary of an earlier export from Hanover to the UK: King George I.
Sixteenth century monarchs aside, Lord Green has promised that Britain will have a 700 square metre pavilion where it will showcase our own small to medium businesses (SMBs).