Samsung is reportedly prepping a 20-megapixel smartphone shooter that will eventually make its way into the company's Galaxy devices.
According to Korea's ET News, the more powerful camera is currently in development and will be ready in the second half of 2014.
Samsung declined to comment on the rumours.
Samsung's flagship Galaxy S4 smartphone includes a 13-megapixel camera, as does the Galaxy Note 3. A recent report tipped a 16-megapixel camera for the next-gen Galaxy S5 smartphone, though Samsung has not yet made any announcements. As a result, the 20-megapixel shooter will likely land on the Galaxy S6 or whatever Samsung reveals in late 2014/early 2015.
In a statement published by ET News, a source called Samsung the pioneers of smartphone camera development, saying that its move from 8 megapixels to 13 megapixels "virtually became the industry standard."
"After the 16-megapixel product, the 20-megapixel product will become the general trend," the source told the site.
For now, Nokia takes the cake for smartphone camera megapixels. In July, it unveiled the Lumia 1020, a 4.5in Windows Phone 8 handset with a 41-megapixel camera with optical image stabilisation, Zeiss optics with a 6-lens design, a manual shutter, and Xenon flash.
The smartphone shoots 34-megapixel and 38-megapixel image files, and saves a 5-megapixel version to share via social networks or email. It also captures HD video in 1080p, and allows for 4x zoom without loss of quality.
At the IFA trade show in September, meanwhile, Sony revealed its Xperia Z1, which sports a 20.7-megapixel camera.