Much as e-business represented a fundamental business shift in the early part of this century, mobile technology offers a unique opportunity for organisations today.
Far more than simply an emerging consumer channel, mobile capabilities are disrupting traditional business models, providing businesses with new sources of data and insight, and driving top and bottom line results. Our survey of over 600 companies and interviews with 30 mobile leaders suggests that less than half of organisations have comprehensive strategies in place to encompass the spectrum of mobile efforts and address the broad challenges of implementation.
Furthermore, only a handful of mobile strategy leaders have put into place the needed building blocks to take full advantage of these new mobile opportunities. Significant opportunities exist for companies to improve their mobile strategy development efforts, leverage mobility to reinvent business and operating models, and deliver more effective mobile IT processes and solutions.
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