EE has extended its 4G network to 10 more towns across the UK with the number set to hit 160 nationwide before Christmas and gets it closer to reaching 98 per cent of the country by 2014.
The mobile operator announced that it has switched on 4G services in Bath, Bournemouth, Brighton, Cambridge, Darlington, Newcastle-under-Lyme, Northampton, Poole, Portsmouth, and Redcar to bring the total number to 141.
“By Christmas, 160 places across the UK will have 4G access, meaning that people and businesses can do more, trade more and connect more. That’s the fastest rollout of 4G in Europe, and with well over one million people already using the service, one of the most successful too. With the competition lagging behind and barely reaching double figures for 4G cities, it means there’s only one real choice for 4G this Christmas,” said EE CEO Olaf Swantee.
Between now and Christmas it will be switched on in a further 19 towns and cities including Aberdeen, Braintree, Cheltenham, Chester, Dundee, Durham, Exeter, Gloucester, Grimsby, Ipswich, Lincoln, Middlesbrough, Norwich, Peterborough, Plymouth, Stoke-on-Trent, Swansea, Swindon and York
EE also revealed that 39 per cent of its 4GEE customers will buy gifts using the service in tablets and smartphones this Christmas – an increase of 15 per cent compared to the previous year. The results are part of its 4GEE Mobile Living Index that will be released soon.
The news that EE has extended its 4G network came on the same day that Three launched its own 4G service – over a year after EE launched its own service and months after Vodafone and O2 brought 4G services to customers.
EE, however, is the only company that has started trialling the faster LTE-Advanced network that can offer maximum theoretical download speeds of 300Mbps – twice as fast as the maximum theoretical download speed of 150Mbps on regular 4G.