Three customers can now enjoy free roaming in the US after the mobile operator moved to scrap charges for British travellers to the North American country.
UK customers can now use data, texts and calls from within their allowance to make and receive calls from home with the Feel At Home service now operating in a total of 11 destinations around the world.
“We want customers to get the most out of their devices at home or abroad. High roaming charges stop people enjoying their phones while they’re away and Feel At Home is the antidote to that. Adding the USA to the mix is great news for our customers and shows our commitment to giving them the best experience in what is a popular destination. We plan to add more countries to the mix soon,” said Dave Dyson, chief executive of Three.
Three first scrapped roaming charges in a total of seven countries back in August with the initial rollout of Feel At Home including Australia, Italy, Austria, Hong Kong, Sweden and Denmark.
The firm also added Macau, Sri Lanka and Indonesia to that list of countries and revealed that the new service has helped to increase its total active customer base by 9.7 per cent to 7.8 million since Q3 2012.
“With a strong network foundation in place and a growing brand reputation, we’ve seen another quarter of improving profitability. We have also continued our customer growth in both the contract and prepaid markets through simple and enjoyable propositions like Feel at Home and 321,” Richard Woodward, CFO of Three, added.
The news came on the same day that Three announced the launch of its 4G network in the UK and in the process became the final major UK operator to offer such a service. It is currently available for customers in London, Manchester, Birmingham, and Reading with a further 42 towns and cities to be added next year.