Discount supermarket chain Aldi is entering the budget tablet market with the £80 Medion Lifetab, as the German company follows the lead of rival retailers.
The 7-inch Medion Lifetab E7316 will feature a quad-core 1.6GHz processor, 1GB of RAM and Android 4.2.2 Jelly Bean, and will available from 8 December for £79.99.
The device offers 8GB of storage, with an option of expanding it through the microSD slot, but as you might expect for the price, the screen resolution is a relatively low 1024x600. Stocks are limited so those looking to get their hands on them are advised to pick one up soon.
Tesco, Asda and Argos all currently offer low-priced tablets, but Aldi's offering is set to be the cheapest device of its kind on the market.
Earlier this year, Tesco unveiled a budget tablet under its new Hudl brand. Boasting similar specs to Aldi's tablet, the Hudl tablet costs between £100 and £119, depending on whether customers are Clubcard holders or not.
"The move is part of Tesco's multichannel strategy, ensuring that customers can shop whenever, however and wherever they want. It recognises the increasingly important role that smart phones and tablets are playing in people's lives and how they can make things easier," Tesco said in a statement at the time.
Argos launched its own-brand MyTablet not long after Tesco, targeting the so-called 'tweenie' market of eight-to-13 year olds with its £100 7-inch Android device.
"We think this hits the sweet spot in terms of price and performance," Simon Barry, Argos technology trading manager, told the BBC.