Nokia has released a new video that shows how the black Nokia Lumia 1520 gives life to recycled CDs.
The new ad promotes the fact that one version of Nokia’s device has a recycled polycarbonate back cover and the slot comes under the title of ‘The Life and Times of Mr. CD.’
It starts off with a happy looking animated CD man going to a club where he plays the guitar and dons a pair of aviator specs as his adoring fans take pictures of him playing before he grabs two cassette groupies and heads towards a limo.
This is before disaster strikes when a limo emblazoned with ‘MP3PLAYAZ’ drives in to take the cassettes off his hands and he ends up in a garbage bin before being hauled off to a recycling facility in the back of a bin lorry.
When the lorry is driven into the Nokia branded recycling facility it goes in one end before the CD comes out of the other side transformed into a black version of the Nokia Lumia 1520 with one of the CD’s eyes double up as the device’s rear camera.
Nokia goes with the slogan of ‘let your CDs keep on running whilst reducing plastic waste’ before championing the recycled back cover of the device complete with the hashtag #sustainablelumia.
The Lumia 1520 is Nokia’s latest phablet-sized smartphone and has a 6in Full HD 1080p LCD display with ClearBlack technology to improve outdoor visibility and Corning Gorilla Glass 2 for extra protection.
Inside the recycled shell there is a 2.2GHz Qualcomm Snapdragon 800 quad-core processor that has 2GB of RAM to work with and 32GB of internal memory that can be expanded up to a total of 64GB using the microSD card slot.
The camera is a 20-megapixel PureView snapper with a 1.2-megapixel camera on the front and the whole show is powered by a more than adequate 3,400mAh that can be charged both conventionally or wirelessly.