Discount supermarket chain Aldi has sold all of its initial stock of the £80 Medion Lifetab, less than two days after going on sale.
The German company announced that the tablet had completely sold out in all of its UK stores yesterday, iterating that the "specialbuy" promotion was "only until stocks last".
The device was the cheapest tablet of its kind, rivalling other low-priced tablets from Tesco, Asda and Argos in terms of specs.
International Data Corporation's (IDC) research director for mobile devices, Francisco Jeronimo, told the BBC: "The biggest selling point here is definitely the price. Tablets are becoming very popular. The larger screen size gives entertainment on the move to users, which is becoming very popular among commuters and children.
"However, most parents don't want to spend £300-£500 on a device that will mainly be used to play games, to watch movies and a few other educational applications,"
Other 7in tablets available include Google's Nexus 7 and Apple's iPad mini, however these devices are aimed at the higher end market with prices starting at around £200.
Aldi's offering in the 7in tablet market offers relatively modest specs in comparison, featuring a quad-core 1.6GHz processor, 1GB of RAM and running on the Android 4.2.2 Jelly Bean operating system.
It is estimated that over a third of the UK population uses tablets, with 20 million people across the country using a device at least once a month.
Last month, Currys & PC World announced that they expected to sell one million tablets over the Christmas period.