HP announced on Monday the release of two new services, HP ConvergedSystem and HP Converged Storage. The company claims that the new offerings will "give enterprises the speed, agility and lower economics to build the next-generation data centres."
HP has claimed that today, "data centres are reaching an unsustainable point."
That's because, according to Gartner, "In the next five years, the average enterprise will see data capacities grow more than 800 per cent."
HP claims that "enterprises need to be able to manage this exponential growth in data while introducing new applications, such as big data and analytics, using delivery models such as virtualized infrastructure and the cloud."
The new services are part of a drive to "eliminate IT complexity," and HP believes that its new services will allow clients "to go from order to operations in as few as 20 days."
Tom Joyce, senior vice president of HP Converged Systems, told us that "you reach a point where not just the scale, but the complexity of the scale, is more than most customers want to deal with."
"We think this shift in customer behaviour has happened in the last year," Joyce argued.
HP also is introducing new solutions that it claims "provide the simplest, fastest way to deliver and manage data."
These include HP Converged Storage, which is designed to restore business productivity quickly after a data loss, as well as significantly reducing the cost of flash-optimised application performance.
HP believes these advancements will "generate faster business returns," as well as "simplify application mobility from public to private clouds to deliver secure service levels."
"The next generation of CIOs and CTOs will be at the centre of their organisation's business strategy and relied upon to drive growth, accelerate innovation and manage risk," said Bill Veghte , executive vice president and general manager of the Enterprise Group at HP.
"HP ConvergedSystem and HP Converged Storage offerings enable our customers to use technology to deliver business outcomes that drive their success, by creating an agile pool of resources that can deploy quickly, accelerate results and transform an organisation's most valuable asset — its data — into actionable competitive insight."
The announcements were made during a press conference at HP's Discover conference in Barcelona. For more news, photos and updates, check out our live coverage of the event.