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Apple leads Boxing Day sales frenzy with '12 Days of Gifts' app

Apple has released a new app that will serve up 12 days of free gifts, beginning on 26 December.

The 12 Days of Gifts app - available for iOS devices running iOS 7 and above - will allow users to download one free gift per day from 26 December to 6 January.

"Each day's gift will only be available for 24 hours, so download the free app to make sure you don't miss out," Apple said in the app description.

The app is available for download now; it will show a countdown ("16 Days until your first gift arrives") until the promotion begins.

Gifts are based on the time zone associated with your device, so new gifts will be posted at midnight local time each day.

Apple did not specify what gifts it will offer, though a FAQ within the app mentioned e-book downloads, as well as music, TV, and movie content, so the Cupertino-based company will likely be offering free apps or coupons for free downloads in its store.

Apple has provided freebies in the past. The 2012 app, for example, was available in Europe and Canada, MacRumors reported last year.