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Adobe cloud services show double-digit rise as customers flock to Creative Cloud

Adobe has seen a 22 per cent rise in subscriptions to its Creative Cloud with the service flourishing despite a hacking incident in October.

The figures, which were announced as part of the company’s Q4 financial results, showed the amount of subscriptions hit 1,439,000, which was a rise of 402,000 compared with Q3 2013 and a result of “stronger than expected” enterprise adoption of the service.

“Teams of creatives are realising the benefits of collaboration, and enterprises are increasing their adoption due to simplified licensing models and integration with Adobe Marketing Cloud’s digital asset management capabilities,” said CEO Shantanu Narayen, according to Cloud Pro.

Adobe’s Marketing Cloud saw quarterly revenue rise 38 per cent year-on-year as it reached $316.2 million [£194.3 million] and it projects that this part of the business will have provided $1 billion [£613 million] more to its revenue than the previous year.

“We are leading the software industry in transitioning our business to the Cloud, which is enabling us to target higher top-line growth and greater recurring revenue,” said Mark Garrett, executive vice president and chief financial officer, Adobe. “We are raising our long-term revenue growth targets, with a compound annual revenue growth rate of 20 percent between fiscal year 2014 and fiscal year 2016.”

The results could surprise some as Adobe suffered a huge security breach in October that compromised IDs, passwords and credit card information of almost three million of its customers with many of those affected members of the cloud service. This was before it later reported that a total of 38 million usernames and passwords were stolen as well as parts of the source code for Photoshop, Acrobat and ColdFusion.