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LG G Flex hits UK on 20 December via EE - but release delayed until 2014

LG’s G Flex smartphone will be arriving in EE stores from 20 December with customers able to look-but-not-buy as the device won’t actually go on sale until the full European launch next year.

A total of 10 EE stores across the UK will display the curved-screen device but customers won’t be able to hand over a wad of notes until February 2014, when EE will release the device.

“LG is renowned for its technical innovation so we’re pleased to be working with them to bring the G Flex to UK consumers. The G Flex is perfectly optimised to take advantage of our unique double-speed 4G network and will provide users with an immersive viewing experience so they can make the most out of watching video on the go,” said Sharon Meadows, director of devices at EE.

The device will be displayed at three London locations that are located at the Westfield Stratford and Westfield White City shopping centres as well as the firm’s shop at 155/157 Oxford Street.

LG’s G Flex will also be displayed at Bluewater Shopping Centre in Kent as well as Manchester’s Trafford Centre, Westfield’s Merry Hill shopping centre in the West Midlands, and at Sheffield’s Meadowhall Centre. Shops in Brighton, Cambridge and Nottingham are also among those that will have the device in store.

The device is one of the most innovative to hit the market in some time and includes a curved OLED display that includes an elastic coating on the back that features LG’s vaunted self-healing technology.

LG launched the device earlier this year, which has a 6in 720p display with a vertical arc and is powered by a Qualcomm Snapdragon 800 quad-core processor clocked at 2.26GHz and 2GB of RAM as well as a 13-megapixel camera and a 3,500mAh battery.