Sony is outmuscling Microsoft in the current generation console war as its PlayStation 4 console continues to outsell the latter’s Xbox One.
The PlayStation 4 has sold 530,000 units in the UK since its release five weeks ago whereas the Xbox One has sold just 364,000 units, according to figures released by the Entertainment Retailers Association [ERA] based on GfK Chart-Track data. The late timing of the release means that retailers continue to struggle to cope with demand and the games market is now worth almost half of all entertainment sales in the UK.
“Games continues to deliver digital sales strongly, but it was disappointing that Xbox One and PS4 came so late in 2013 and then huge demand meant stock sold out quickly. Retailers will be working hard in 2014 to maintain the sales momentum of these two great new pieces of kit,” stated ERA director Kim Bayley, according to MCV.
Hardware sales from the PS4 netted Sony some £181.8 million whereas Microsoft made a total of £144.5 million from the Xbox One with the market for the current-gen consoles worth over £326 million.
Both consoles have set sales records for the respective companies and are likely to continue as retailers catch up with pre-orders that couldn’t be fulfilled before Christmas.
As a result of the twin release, the video games market had its first positive year for five years as UK sales revenue grew by almost seven per cent with digital games sales having a heavy influence on the increase.
GfK Chart-Track and IHS data showed the market grew by 6.6 per cent to £2.19 billion with digital game sales growing by 16.4 per cent to £1.18 billion meaning digital sales outstripped physical games, which accounted for £1.015 billion – down 2.9 per cent on the year before.
It all resulted in the video games market becoming worth 41.4 per cent of the total amount of entertainment sales in the UK thus cementing its position as the number one source of entertainment for UK consumers.