The Consumer Electronics Show is still a few days away, but ZTE is already hyping up its latest gadgets.
The company has announced plans to unveil a range of new products at the Las Vegas trade show, including the Grand S II flagship smartphone, a mobile hotspot with a built-in projector, a new smartwatch, and a phablet with dual-screen functionality.
"ZTE has been developing a portfolio of fantastic consumer electronics on top of the smartphones for which we've become well known," Zeng Xuezhong, ZTE executive vice president and head of the mobile devices division, said in a statement. "This year, we will be focusing on pairing unique designs with unparalleled technology in order to offer customers the best possible experience at an affordable price."
The new Grand S II, which ZTE described as its first "high-precision voice phone," features intelligent voice control technology that lets users unlock their phone or take a photo with their voice. The phone also offers audio features like noise reduction for clearer voice calls.
Besides that, ZTE is expanding its handset lineup with the nubia 5S and nubia 5S mini, both of which feature Qualcomm Snapdragon quad-core processors. The nubia 5S has a 5in 1080p display, 13-megapixel camera, and 4K Ultra HD video capture, while the nubia 5S mini has a 4.7in display and comes in several different colourful finishes.
There's also the 4G-equipped ZTE Sonata 4G, which will be available through Aio Wireless, and features a Qualcomm Snapdragon 400 processor with 1.4GHz dual-core CPU and 1GB of RAM. The 4in ZTE Sonata has a 5-megapixel camera with flash capable of 720p video capture and a 1780mAh battery.
ZTE also announced its first phablet, the 5.7in Iconic, which has a smart viewer that lets you display two apps simultaneously on the screen. The device boasts a quad-core processor, Dolby Digital Sound, and wireless charging.
On the wearable tech front, ZTE introduced its first smartwatch, called BlueWatch, which has a built-in pedometer and tethers to a smartphone via Bluetooth, enabling you to control calls, photography, and social media from your wrist.
Rounding out the new offerings is the Projector Hotspot, a mini projector and Wi-Fi hotspot in one, and the AT&T Wireless Home Base, which allows users to connect their home phone to the AT&T wireless network and get unlimited calling.
This time last year ZTE announced its plans to focus on the higher end smartphone market. It'll be interesting to see how these latest offerings fulfil that goal.