BBC iPlayer usage among tablet users outstripped that of traditional PC users for the first time over the Christmas period.
A blog from the national broadcaster included a chart that showed on Boxing Day the amount of people watching iPlayer content on tablets surpassed traditional PC viewers for the first time.
“With new gadgets being at the top of many Christmas wish lists, we see a lot of new devices accessing BBC iPlayer over the holiday period. 2013 truly proved to be the year of the tablet and after they were all unwrapped, Boxing Day saw tablet viewing overtake computer viewing for the first time in iPlayer history,” confirmed Dan Taylor, head of BBC iPlayer.
Almost a million people [941,000] downloaded the iPlayer mobile and tablet apps over the Christmas period running from 21 December 2013 to 1 January 2014 and it means there have now been well over 20 million app downloads.
The festive period also saw iPlayer’s busiest ever day with over 11 million requests for TV and radio programmes on New Year’s Day 2014 – an increase of 35 per cent compared to the 8.1 million requests on the same day last year. All of the numbers exclude data from Sky and Virgin Media with the figures likely to have been much higher had this been included and they will be released at a later date.
BBC’s multi-platform approach to promoting the new season of Sherlock also worked well with Taylor confirming that the YouTube webisode had been watched by well over a million people.
“We started the festive season with an early Christmas treat for viewers and fans in the lead-up to the much-anticipated third series of Sherlock. Many Happy Returns has since been viewed over 1.5 million times on BBC iPlayer and BBC Red Button with millions more watching on YouTube,” Taylor added.
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