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EE 4G reaches two million subscribers to smash its own target

EE has reached two million 4G subscribers as numbers mushroomed to double the amount expected for the entirety of 2013.

The country’s first 4G operator saw its first million customers sign up in the 10 months from its launch in October 2012 to August 2013 with the final four months of the year seeing the mobile operator add a further million customers to its subscriber base.

“We’re incredibly proud of being the first UK operator to bring 4G to the UK and, in just over a year, exceeding our target by reaching two million 4G customers across the country. We continue to have particular success converting our existing base to 4G, with approximately two out of three new 4G customers moving over from Orange and T-Mobile plans, stated Olaf Swantee, CEO of EE.

One of its priorities for the coming year is to deliver 4G coverage to more areas of the UK with the firm on track to deliver its service to over 70 per cent of the country in the current month before extending it to 98 per cent of the UK by the end of 2014.

“This year, our network priority is to deliver the benefits of superfast mobile internet to more of the UK and invent even more innovative ways for our customers to make the most of their 4G experience,” Swantee added.

In the business world EE has been able to welcome thousands of new customers with upwards of 4,000 corporations choosing to use EE’s 4G and over three quarters of new and upgrading SMEs opting to use EE 4G.

EE also reported that average data use across its network increased by some 70 per cent during 2013 as social media continued to drive usage and there was also an upturn in voice calls over the EE network in 2013 with an increase of 25 per cent.