Tesco has sold upwards of 400,000 cut-price Hudl tablets to date as it saw a quarter of it sales over the month of December to continue to tap into Google and Apple’s market dominance.
The supermarket firm released the numbers as part of its festive results that included the cut-price tablet for the first time since it was released onto the market back in September.
Demand for the tablet was unexpectedly high over the Christmas period so much so that many Tesco stores ran out of the £119 device and, according to The Guardian, Hudl tablets ended up being offered on eBay for £180 – a third more than the original price.
Rumours that Tesco was readying a low price tablet offering emerged last year and it was a rousing success from the start as 35,000 models were sold in its first two days following the launch at the end of September.
The early success of Tesco’s tablet offering pushed high street store chains including Aldi and Argos to bring cut-price Android tablets to the market and neither have so far released sales figures.
Tesco’s Hudl has a 7in HD display with a 1,440 x 900 resolution that has a pixel density of 242 ppi. Inside the case there is a 1.61GHz quad-core processor, 1GB of RAM and 16GB on onboard storage that can be expanded up to 48GB using the Hudl’s microSD card slot.
It has already been confirmed by Tesco that it is working on an enhanced version of the Hudl with a detailed specification likely to be released early this year before a release later on.
The retailer’s blinkbox entertainment service also experienced a Christmas to remember with sales up 245 per cent over the festive period meaning leading to a record month for the service. In addition to this, New Year’s Day was its biggest day ever as partygoers bidding adieu to hangovers meant sales increased 266 per cent compared to the same day in 2013.