Uber has battled its way into many US and international cities, but even a long-term spat with New York City officials never escalated to the level of violence seen in France this week.
First reported by French blog Rude Baguette, an Uber taxi carrying Eventbrite CTO Renaud Visage and Five by Five co-founder Kat Borlongan was attacked en route to Paris.
The incident appears to be a result of protests by French taxi drivers who are currently on strike near the capital city's airport. Cabbies are opposed to what they believe is unfair competition from new tourism-vehicle services—like Uber.
According to TechCrunch, the aggressors slashed one tire, threw paint, and spit on the car before attempting to enter the vehicle. Visage tweeted a photo of a broken rear window, writing that the car was "attacked by Parisian taxis this morning."
An Uber spokesman confirmed the attacks, saying in a statement that "We strongly condemn this severe violence with which Uber riders and partners were confronted."
"First and foremost, we are relieved that all involved are safe and ok," the company said. "However, Parisians also have a choice when it comes to moving around in their cities, and today's incident certainly discourages Parisians from choosing a taxi for their next ride. Safety, reliability and choice, not violence, are what continue to draw customers towards private hire vehicles (VTCs)."
Meanwhile, back in the states, Uber last week announced UberX price cuts of 15 to 34 percent in Chicago, San Francisco, Seattle, Los Angeles, Phoenix, and Orange County, Calif., as well as Minneapolis, Atlanta, Sacramento, Tucson, Indianapolis, Denver, Dallas, Baltimore, Charlotte, and Nashville.
"As you can see, we're going all-in on being the cheapest ride in town," CEO Travis Kalanick wrote in a Thursday blog post.
During a recent snowstorm in New York City, Uber took some heat for surge pricing that charged people hundreds of dollars to go just a few miles. The backlash prompted the company to pen a blog post ahead of New Year's Eve to warn people how surge pricing works. Users are presented with a screen that tells them how much a ride will cost before they confirm the reservation.