Google subsidiary Motorola has finally given UK mobile enthusiasts what they want – access to its Moto X handset.
At a special launch event attended by ITProPortal in London, the company confirmed that the device will land in Britain and select European markets including France and Germany from 1 February.
According to Motorola, the 4G-capable Moto X will retail for £380 SIM-free, as well as coming available on a range of contracts from £25 a month. Retailers will include Phones 4u, Carphone Warehouse, O2, and Amazon.
"At Motorola our roots are deep in mobile hardware - we invented mobile communications,'' commented Motorola Mobility UK general manager Andrew Morley.
He added: "Now, as a Google company, we've become the kind of company that can build a 4G smartphone like Moto X. It fuses our history of mobile innovation with the best of Google mobile services.''
The Moto X offers a 4.7in display with a resolution of 1,280 x 720 pixels at 316ppi. Under the hood, there's a Snapdragon S4 Pro chipset clocked at 1.7Ghz complemented by 2GB of RAM and an Adreno 320 GPU.
Elsewhere, there's a 10-megapixel primary camera and 16GB of on-board storage. The device also features a curved back, measures 129.3 x 65.3 x 10.4 mm and weighs a relatively untaxing 130g.
Originally launched in the US back in August 2012, the Moto X was generally well-received, although many UK punters were less than pleased it stayed strictly Stateside for so darned long.
The crucial point of differentiation now is that the model set to arrive in the UK will ship with the latest version of Android, 4.4 KitKat.
However, it won't feature the Moto Maker customisation option available in the US.
The Moto X represents the first product released by Motorola following its $12.5bn (£7.6m) acquisition by Google in 2012.
Stay tuned as we'll shortly be offering our first impressions of the Moto X.