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Samsung beats Google and Apple in global brand ranking

Samsung has finished ahead of rivals Apple and Google to top a list of the most admired global brands, following a multi-country survey from market research firm YouGov.

Out of the top five consumer rated brands, four were technology and internet related, with Korean firm Samsung leading the pack.

"Technology and internet brands transcend national boundaries and provide products and services that impact people's daily lives," said YouGov BrandIndex CEO Ted Marzilli.

"Whether it is technologies made by Samsung, Apple and Sony, or the wealth of information and videos made instantly available by Google and YouTube, these companies shape modern life and connect people from around the world, making them some of the most powerful global super brands."

The survey involved 15 countries across Europe, the Middle East, Latin America and Asia, assigning each brand a 'Buzz' score based on positive and negative feedback from respondents.

Below Samsung on the global list were Google and Youtube, with Apple finishing in joint fourth alongside German car manufacturer Volkswagon.

In the UK, BBC iPlayer performed the best in consumer perception for the second year running. Apple was notably absent from the top 10, while Samsung rose from ninth in 2012 to joint-second this year following the launch of the Galaxy S4 Smartphone.

The highest new entry in the UK was supermarket Aldi. The budget supermarket finished fourth on the list, ahead of all other UK supermarkets.

In a similar survey in the US conducted by Forresters, Microsoft was announced yesterday as the most trusted technology brand and was given "trailblazer" status due to it being considered essential compared to competitors Apple, Sony, Samsung and HP.