Twitter's vice president of product is out, reportedly due to the company's hesitance to roll out new products that might mess with the micro-blogging site's money-making potential.
In a post on his personal blog, Michael Sippey said he plans to move from his current position as the company's vice president of product into a more advisory role. He will he continue to assist Twitter with product development and strategy as he works to help find his successor.
"After that, I'm excited to go figure out what's next. I hear this Internet thing has legs," he wrote.
As for why Sippey has decided to jump off the ship, neither he nor Twitter provided an official response. But TechCrunch reported that it's likely a combination of Twitter's inability to effectively push product changes from idea to completion coupled with the site's "over reliance" on a/b testing that has likely caused a bit of frustration for the company's product teams.
Additionally, re/code said that Twitter has allegedly faced a bit of an internal struggle between those on its revenue-generating side and product-development side. This has seemingly made it difficult to effect much change to Twitter's service as-is, for fear that it might otherwise harm the company's ability to bundle advertising within its product. Throw in a bit of general "indecision" among Twitter exes as to how to improve Twitter in general, and you get a formula for frustration.
Sippey was behind Twitter's short-lived change to its blocking capabilities in December. Previously, the company had allowed users to block one another; doing so would be an invisible process for those blocked, as they would have no way of knowing or interacting with the person that blocked them. The very brief change gave blocked Twitter users the power to view and send tweets to the person that had blocked them — while they would be invisible to the blocker, it was still a method by which a blocked person could interact with the blocker's content.
Twitter's move was barely online for a day before a sea of complaints forced the company torevert back to its old policy.
"We've built Twitter to help you create and share ideas and information instantly, without barriers. That vision must coexist with keeping users safe on the platform. We've been working diligently to strike this balance since Twitter's inception, and we thank you for all of your support and feedback to date," Sippey said at the time.
Sippey's accomplishments at Twitter include the rollout of the company's Vine app, a video application that allows users to record and publish up to six seconds of video at once. Recently, that service expanded to the Web.
Image: Flickr (LeWeb13)