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Google to kill Nexus brand with mid-2014 launch of 8in "Play Edition" tablet?

New rumours have Google set to shift the form factor of its Nexus tablet to 8in in mid-2014 amidst increased competition in the 7in market from ultra-budget devices like the Tesco Hudl.

According to DigiTimes, the device provisionally dubbed as the Google Nexus 8 will also swap Qualcomm's Snapdragon chipset for an Intel Bay Trail-based engine. Elsewhere, Asus is thought to again be leading the race of be Google's OEM partner for the Nexus 8, fending off competition from the likes of Samsung, LG, and Lenovo.

Rumours of an enlarged Nexus tablet first surfaced as a result of recent PR photos for Android 4.4 KitKat, where the unnamed slate (pictured, top) looked bigger than Google's present model.

However, it should be noted that DigiTimes does not have the best track record when it comes to gadget rumours and has once again cited only anonymous "upstream supply chain sources" in support of the speculation.

But an 8in Nexus tablet could be only half the story, as further gossip has Google set to ditch its trademark Nexus moniker altogether this year.

Twitter crystal ball gazer @eldarmurtazin has posited that Google will bin the Nexus tag in favour of a new brand, currently codenamed as "Play Edition" but apparently set to get an entirely new name altogether.

At present, Google Play Edition devices are stock Android versions of popular third-party handsets like the HTC One and Samsung Galaxy S4.