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Pinterest introduces 'Interests' tool for personalised pictures

Gone are the days of sifting through Pinterest's generalised themes like "Animals," "Health & Fitness," or "Kids" to find new content to pin.

The social corkboard has begun rolling out a new tool called Interests—a full page of specific topics curated based on your own pinned items.

Now, instead of hoping to find a knit sock needle in a "Women's Fashion" haystack, Pinterest Interests offers an entire page of hand-crafted socks to drool over.

"Before today, all the billions of Pins on Pinterest were organized into just a handful of broad categories. So if you were browsing for ideas for your yard, you had to go somewhere like 'Gardening' and sift through all the Pins," engineer Ningning Hu wrote in a blog post.

But that's changing: "If you've collected lots of Pins that show climbing plants and wall ferns, your interests page might recommend vertical gardens for you to check out," he said.

Some topic pages include a panel of pins that inspired the board; others you can probably assume were inspired by your growing collection of pinned photos of Oxford shoes.

To take the new Interests feature for a spin, visit Pinterest on any desktop browser and select "Preview! Explore Interests" from the categories menu (three lines in a box at the top left corner). The slow rollout will reach worldwide users and mobile devices "soon," Hu said.

Just last week, Pinterest announced animated GIF support for all, allowing users to collect their favourite looping animations to the online boards.