Samsung has joined forces with UK retailer Carphone Warehouse to open 60 stores in the UK and Europe over the next three months.
Customers will be able to buy Samsung smartphones, tablets, laptops and wearables in a "premium look" store.
It follows in the success of three Samsung-only shops that opened in Spain last year. 10 to 15 of the new stores will be opened in the UK, with others rolled out across Ireland, Sweden, Spain, Portugal, Germany and Holland.
"We are delighted to have been chosen as Samsung's preferred European partner for their store roll-out," said Andrew Harrison, Chief Executive Officer of Carphone Warehouse.
"Our Connected World Services business will combine Carphone Warehouse's retailing expertise and systems with one of the world's biggest brands and will help us make even more lives better through connected technology."
Carphone Warehouse has touted "exciting new customer experiences" that merge retail and technology, such as Carphone Warehouse's assisted sales tool and connectivity platform using Samsung tablets.
Samsung will be giving Carphone Warehouse a 60 per cent share in its shops, in a deal that could be extended further in the future.
"There is potential to expand the relationship going forward, with Carphone Warehouse acting as Samsung's preferred partner across Europe and operating the majority of dedicated Samsung stores," Samsung said in a statement.
The South Korean firm has previously opened pop-up stores in the UK in the build-up to new product launches. In 2012, two pop-up stores were launched in London ahead of the release of the Galaxy S3 smartphone.