Here’s some good news for those who enjoy a spot of super-speedy mobile surfing – Tesco Mobile has decided that from now on, its 4G LTE service will be free for both new and existing customers.
Tesco Mobile was the first MVNO (Mobile Virtual Network Operator – Tesco piggybacks on O2) to introduce 4G, and it’s trumpeting this move as a major boon for both pay monthly and Sim-only contracts. Also, 4G data bundles for PAYG customers are expected to launch in the coming weeks.
Simon Groves, Chief Marketing Officer of Tesco Mobile, commented: “Introducing free 4G is a clear example of our intention to provide all of our customers with the very best at no extra cost.”
He added: “As a network we hope that this move will challenge others in the market and encourage the industry to follow suit. We want to see 4G with no extra cost become the norm and networks making the very latest technologies accessible for all.”
Laudable words indeed.
Tesco Mobile is also planning to push more higher-end 4G phones into its line-up, including the Moto X, which we’ve just reviewed, and the Sony Xperia Z1 Compact.
Previously, Tesco Mobile customers had to pay a premium of £2.50 extra per month to access 4G.
Sim-only 4G tariffs now start from £7.50 per month for 250 minutes, 5,000 texts and 500MB data. Of course, the downside with 4G speeds is that you’ll chew through 500MB pretty swiftly if you’re not careful. Still, you can’t knock Tesco Mobile’s pricing here.