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Twitter planning ecommerce entrance

Twitter has been looking into ways of allowing its 232 million users to buy goods straight from its site, according to leaked documents detailing the plans.

A potential partnership with US-based social commerce provider Fancy could be the basis of Twitter Commerce, an online retail venture that would allow users to buy products directly from a tweet.

The move is seen as an attempt to turn around the financial fortunes of the social media giant. Despite its large user-base, Twitter has continued to lose millions as ad revenue has proved insufficient to cover costs.

Related: Twitter releases IPO prospectus, exposes long run of financial losses (opens in new tab)

The hiring of former chief executive of Ticketmaster Nathan Hubbard before its initial public offering in October led to rumours that Twitter would soon be entering ecommerce.

The latest speculation stems from tech news blog Recode, which posted a mock-up of the ecommerce proposal that it came across on an open web server.

The payment system outlined involved a "buy with Fancy" button that would appear alongside tweets featuring an image of the product advertised.

Another feature suggested is a "discover" tag that would encourage users to find similar items for sale that might be of interest to them. Products bought could then potentially be delivered the same day.

A venture into ecommerce by Facebook in 2012 ultimately proved unsuccessful. Facebook Gifts (opens in new tab) allowed users to send real gifts to friends on the site, however a lack of user demand saw the scheme scrapped after less than a year. For a complete list of all our Twitter guides and features check out our Twitter guide for effective business (opens in new tab).