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Big data: How Carphone Warehouse recouped £30million in lost revenue

Carphone Warehouse has always led change in the phone retail industry, but today the company finds itself in a more dynamic stage of its development than ever before. It faced considerable growing pains with its existing data warehousing system until the company put IBM® PureData™ System for Analytics, powered by Netezza® technology at the heart of its business intelligence strategy

Carphone Warehouse needed a scalable, flexible data warehousing and analytic platform to accommodate rapid business growth.

This case study will explain the benefits from a purpose-built, high-performance data warehouse solution that makes advanced analytics on very large data volumes simpler, faster and more accessible

Download this whitepaper below to find out how they recouped millions and learn more about IBM® PureData™ System for Analytics.