Less than four months after LinkedIn launched its iOS email app, "Intro" is being played off the stage.
Intro, revealed in October, sat on top of the Apple Mail client and included an abbreviated profile bar to show a sender's picture and brief professional bio. Tapping the contact opened a more comprehensive profile, including work history, other users' recommendations, and personal connections.
Billed as a simple way to identify spam versus real potential business connections, Intro supported Gmail, Google Apps, Yahoo Mail, AOL Mail, and iCloud. An Android version was also in the works. But despite its intended purpose, the app almost immediately garnered bad press for its questionable security methods.
According to LinkedIn, the demise of Intro - which is scheduled for 7 March - is due to the company's shift towards a focus on long-term projects, which inevitably means the scrapping of smaller, less-impactful ventures.
"While Intro is going away, we will continue to work on bringing the power of LinkedIn to wherever our members work," Deep Nishar, senior vice president of products and user experience, wrote in a blog post. That includes the continued use of Rapportive—a Gmail overlay which shows contacts' LinkedIn profiles inside your inbox.
In addition to Intro, LinkedIn is also ditching Slidecast, which enabled SlideShare members to upload presentations with audio. The function will shut down on 30 April, leaving users more than two months to download their Slidecasts.
Of course, users can continue to share non-audio presentations through SlideShare.net, and can expect new products and improved service in the future, according to Nishar.
Also on the chopping block is support for the LinkedIn iPad app for those running iOS 5 and older; the same move was already made for iPhone users, as well as Android versions older than 3.0. The latest version of both platform applications is available online in the iTunes App Store and Google Play.
"This increased focus will allow us to commit more resources toward fewer products and continue to deliver even better experiences for our members," Nishar said.