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Virgin Atlantic trials Google Glass

Virgin Atlantic has launched a Google Glass pilot scheme for its staff at Heathrow Airport in an effort to boost customer service.

The six week scheme is the first time an airline has used wearable technology and follows successful trials already undertaken by doctors and teachers.

Passengers flying Upper Class with Virgin Atlantic will be greeted by concierge staff wearing the smartglasses.

Google Glass will then allow the staff to greet passengers by name and give updates on the weather and other travel information.

"While it's fantastic that more people can now fly than ever before, the fact that air travel has become so accessible has led to some of the sheen being lost for many passengers," said Dave Bulman, director of IT at Virgin Atlantic.

"By being the first in the industry to test how Google Glass and other wearable technology can improve customer experience, we are upholding Virgin Atlantic's long tradition of shaking things up and putting innovation at the heart of the flying experience."

Related: Could Google Glass be the future of wearable tech?

The trial is being run in conjunction with aviation IT company SITA and will evolve depending on its success. One update could see passenger's dietary requirements appear on staff's lenses.

It is not the first time Virgin has pioneered the use of new technology in an effort to improve its customer service. In 2012, the airline became the first company in the UK to allow full mobile access on its flights.

Related: Google Glass could be revolutionary – but there's still a long way to go