They're born mobile, Qualcomm likes to say. So for the first time, the world's largest mobile phone trade show is offering a childrens' program: mYouth Camp, where 40 fortunate kids of attendees will get to learn about 3D printers, coding, digital filmmaking, and, hopefully, a little bit of mobile tech.
"We want our attendees to view mYouth Camp not as a convenient childcare solution, but as an opportunity for their child to be involved in MWC and to enhance their understanding of the digital/mobile world. We want them to see what a cool industry their parents work in and to understand how hard everyone works to provide these innovative solutions that impact on everything around us every day," camp organisers Merchanservis said in a statement.
mYouth Camp is the most aggressively themed childcare arrangement I've seen in the tech world, but it isn't the first: Google I/O offered childcare for the first time in 2013.
According to both the GSMA (which runs MWC) and Google, we're now seeing childcare at trade shows due to the input from women attending them. Google took an even more family-friendly step by making its child care free; the GSMA is charging €100 (£83) per 12-hour day.
Outside the tech world, companies such as Corporate Kids Events and KiddieCorp organise camps that are often themed by the location of the corporate meeting, but on-site childcare isn't widespread along tech conferences. When I asked the CEA if it was considering doing something similar at CES, the world's largest tech show, the organisation said it was focusing on adult attendees.
"As more women travel the meetings and events circuit, features such as additional security for women travelling alone and child are, among others, needed to be considered," the GSMA said.
How techie will it be?
So the question becomes: How do you turn a huge trade show into a camp so kids can really see what mum and dad do? I have some ideas (several of them involving Samsung S Pens) but the actual plans seem to be in flux so far.
"We have had some strong interest from companies and we are currently reviewing their proposals to see what we can do this year or develop for next," the company said. The kids might get a quick tour of the show, but for safety reasons they'll mostly be kept in their own room on the convention centre premises. If the camp succeeds, GSMA and Merchanservis will look at how to integrate the kids' experiences more closely with the show, the organisations said.
"These may be the industry leaders in the future standing up in our auditoriums doing the next MWL keynote," they said, maybe a little over-optimistically – but maybe not, as 9-year-old app developer Alex Jordan proved at last year's TechCrunch Disrupt conference.
The camp has seen interest from middle-class middle managers in nine countries including Spain, France, the US, Israel, and Romania, organisers said.
While you're here, you might also want to check out our tips for travellers going to MWC 2014.