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Hibu: Inadequate mobile sites costing UK SMEs £77b per year

UK small and medium sized enterprises are missing out on a potential windfall of £77 billion by refusing to develop mobile web sites that are tailored to customers with tablets or smartphones.

Related: SMEs need new technology to take advantage of UK economic growth

Research carried out by hibu showed that UK small and medium sized enterprises [SMEs] are missing out on £77 billion in combined annual revenue by ignoring customer preferences for smartphone and tablets when it comes to mobile web sites.

“In today’s world, a poor site — or one that doesn’t work on customers’ mobile devices — is an immediate turn-off, which means lost business no matter how wonderful the company’s products and services,” said Matt Anderson, hibu’s Chief Digital Officer.

The research also found that of those companies that don’t have a website, just 13 per cent are willing to get one online in the next year to 18 months.

hibu thinks it has the answer with a website solution that is tailored to SMEs and able to be viewed across any medium whether it be a smartphone, tablet, or desktop computer.

“A good website is the beating heart of a company’s marketing programme,” Anderson continued. “It directs foot traffic, turns mobile browsers into customers and ensures small businesses are everywhere customers might look to find what they’re selling.”

The company provides three different levels of service defined as do-it-yourself [DIY], built-it-for-me, and build-and-manage-it-for-me to give each individual business the right level of help required.

All hibu websites conform to search engine optimisation [SEO] best practices and the hibu Wave service automatically creates business pages on Facebook and Twitter as well as profiles on Google+ Local, Yelp, Scoot and many others.

Related: Hibu UK CEO: “Using hibu business, an SME can be up and running with an online presence and ad campaign in under 10 minutes”

Creating a DIY website with hibu Websites is free of charge with the build-it-for-me variation costing £499 and there are a variety of monthly packages available that range from £9.99 to £29.99 a month depending on the service chosen.