Apple has reportedly been in talks with Tesla CEO Elon Musk, sparking speculation that the tech giant is seeking to acquire the electric car manufacturer.
A source close to Apple allegedly told the San Francisco Chronicle that Musk met with Apple's mergers and acquisitions chief Adrian Perica, though both companies have so far declined to comment.
According to the paper, Apple has also been "heavily exploring medical devices", specifically heart monitoring technology that is capable of predicting cardiac arrests.
In recent years Apple has made a number of high profile and strategic acquisitions, however the latest rumours mark a significant departure from its usual targets.
A move away from consumer technology would be a big risk for the California-based company, though it might not come as a big shock to many.
Last October, an open letter was sent to Apple CEO Tim Cook from German financial analyst Adnaan Ahmad.
Ahmad wrote: "I know this is radical and potentially 'transformative' but this would radically alter Apple's growth profile.
"In Elon Musk, you could strike up a partnership and obtain a new iconic partner to lead Apple's innovation drive."
The source cited by the Chronicle claims that Perica had already met with Musk before that letter was written, though exactly what was discussed is not clear.
Since Perica joined the company in 2009 Apple has accelerated its rate of acquisitions, spending $525 million (£314 million) in the last quarter.