Both Apple and Google are banning Flappy Bird clones in large numbers as developers attempting to cash in on the overnight success are being prevented from doing so.
After an early rush of clones that made it onto Google Play and Apple’s App Store the two have rejected submissions from developers with Apple attempting to stop titles that are trying to trick customers.
The Verge reports that one such app, Flappy Dragon, was rejected by Apple on Friday, with Ken Carpenter, a developer from Mind Juice Media, told by Apple, "we found your app name attempts to leverage a popular app."
Apple is being strict on the clones and even changing the name of the app so that it doesn’t include ‘flappy’ won’t help and a spokesperson from Apple told The Verge that apps were being pulled that are clearly attempting to replace the original.
Google, meanwhile, has taken a similar stance and Carpenter reported that when his Flappy Dragon app was pulled from Google Play, the firm said, "do not use irrelevant, misleading, or excessive keywords in apps descriptions, titles, or metadata."
He did add, however, that once the app name was changed to Derpy Dragon and the description was removed it was, at the third attempt, able to re-enter the Google Play Store.
Several developers that rode the early wave of publicity following the removal of the original game have changed the name of games in order to remove the word ‘flappy’ and it’s unclear whether this was at the behest of Apple and Google or not.
Flappy Bird was released in 2013 and didn’t hit the headlines until last month when it became the number one app on both the Google Play Store and Apple App Store. It was eventually removed by Vietnamese developer Dong Nguyen at the start of this month after its creator had tweeted “I cannot take this anymore.”