Cisco debuts new virtualisation offering for service providers

Cisco has unveiled its Evolved Services Platform [ESP] that it hopes will enable service providers to take advantage of a higher level of virtualisation than is currently present with over 25 service providers already signed up.

Related: Virtualisation and cloud management

The product becomes a key part of the Cisco Open Network Environment [ONE] strategy and works with the company’s Evolved Programmable Network [EPN] to accelerate delivery of new services, increase revenues by offering consistent and differentiated experiences, and decrease operational expenses through optimising existing networks.

“Service providers globally view virtualization not just to reduce costs but to have it work with their infrastructure to provide even greater value by means of increased agility and elasticity. As the industry leader in networking, we are not only committed to but executing on our strategy to enable our customers through this transition,” said Pankaj Patel, executive vice president and chief development officer, Cisco.

Cisco’s ESP is placed between the application and EPN layers of the architecture and lets service providers tailor the right experience for each customer’s needs regardless of how they are connected to the network.

Three primary characteristics make up the virtualisation and orchestration platform, which are that it is Open, Extensible and Elastic. In terms of it being open, the solution incorporates both the Openstack and Open Daylight [SDN] protocol suite and can also be used in conjunction with other pieces of third party software.

When it comes to the solution being extensible, the ESP contains a wide range of capabilities that cover the whole architecture, whether it is cloud, video, mobile or fixed.

Lastly, it allows service providers to dynamically scale existing services while at the same time accelerating the deployment of new service and network functions.

The same announcement also included two new virtual service modules that cover video and mobility. The Cisco Videoscape Cloud DVR Solution provides consumers with a solution that is able to record from a TV, much like a TiVo recorder, but the data is stored in the cloud instead of the device.

Cisco’s Virtualised Mobile Internet solution, meanwhile, gives a content provider more scope when it comes to sponsored data where the provider pays to deliver data to the user, with the solution currently being tested by China Mobile and others around the globe.

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Companies have four options when it comes to purchasing the new solutions that includes buying it as a standalone virtual function, as part of a orchestrated solution, implementation as part of a pod approach or lastly in the form of an “as a service” model.