Manchester City has launched a new smartphone app that is specifically geared towards away fans and becomes the first app to cater to fans in this way.
The app, which is available in the Google Play Store and Apple App Store, is being launched ahead of City’s UEFA Champions League Round of 16 clash with Barcelona tonight in order to help fans of the visiting team navigate the city as a whole.
"As a Club that has deep roots in the community, we are extremely passionate about putting Manchester on the European map as a destination for leisure and tourism, in addition to world class football,” stated Diego Gigliani, director of marketing, media and fan development at Manchester City. “Our new match app has been designed to ensure visiting fans not only receive information that will enhance their match-day experience, but also their stay in this great city.”
CityHome, or CanCity in Catalan, is available in English, Spanish or Catalan and includes travel advice on how to get to the Etihad Stadium on foot, bus, tram or rail. Once at the Etihad Campus, fans are able to use the app to browse pre-match events that are taking place in BT City Square, the stadium’s fan zone, which includes musical performances and interviews.
Searching for restaurants or bars around Manchester is also easy with service providing plenty of suggestions of what to do in the city before or after the game has finished.
The app also has information on each side’s group stage results and statistics covering previous between the two sides and there’s a section of the app covering City’s history that is supplemented by videos from the club’s online TV channel, CityTV.
One interactive feature of the app is the ability for fans to post photos of themselves over a graphical image with the two club crests.
After the game the app will change to reflect the next visitor to the Etihad Stadium and it is so far unclear if it will be reserved for solely European games or used in the Premier League as well.