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Google teams up with Manchester United to bring remote fans pitchside

Manchester United football club has announced a partnership with Google+ that will allow fans to watch a match via video chat as though they were pitchside.

The Front Row initiative will see images of the fans taking part streamed live onto the advertising hoards around the side of the pitch for next month's match against Liverpool at Old Trafford.

"This will be the first time this has ever happened at a football match," the club wrote on its website (opens in new tab). "(It) will offer a select group of the Reds' international fanbase the opportunity to "be" at the Theatre of Dreams – live – no matter where they are in the world."

The fans will follow the proceedings live through Google+ Hangout - the multi-person video call feature.

"For Google, Front Row is an exciting experiment into what the future of supporting your team could be, and we couldn't think of a greater partner than Manchester United to kick it off," said Cristian Cussen, head of Google+ EMEA.

Only between 10-20 fans of the Premier league holder's 650 million global followers will be able to take part in the initiative, with the club calling for applications through Google+ with the hashtag #MUFrontRow.

"This ground-breaking initiative offers a dynamic and innovative way for our fans worldwide to get even closer to the club they love," said Manchester United's group managing director Richard Arnold.

"Working with Google we are giving the chance for some of our 659 million followers around the globe to have a unique opportunity to be pitchside at one of the biggest games in world football, something that is a dream for all United fans, no matter where they live."