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Virgin Media finally filters out adult content

Virgin Media has become the last of the big four UK ISPs to introduce controversial opt-in filters that block adult content being viewed online.

Related: UK households face pornography decision as Cameron cracks down

Announced earlier on today, the government-mandated filters, dubbed Web Safe, will first be rolled out to new subscribers before the remainder of Virgin Media’s subscribers are contacted about the controls by the end of 2014.

If households decide to opt-in to Web Safe it blocks all access to sites that feature pornography, drug use, hate speech, self-harm, suicide and violence. The filtering system works at a networking level meaning all devices connected to the same router will be subject to the same filters set up by the account holder.

Web Safe works with F-Secure SAFE software that can also allow devices to be protected when out of the home and in turn provides a solution that is designed to make sure children don’t access inappropriate content at any time.

To assist families even further it has launched an interactive guide entitled Switched on Families to help parents and guardians make the right choices when it comes to online content. It has advice on a number of issues including inappropriate content, cyber bullying, digital addiction and who to trust when online, and the guide includes support from The Parent Zone as well as F-Secure.

“Switched on Families puts Virgin Media ahead of the game - it's the best content I've seen in this space for a long time. Parenting in a digital age is a constantly evolving challenge. The invaluable advice on this site will help empower parents to figure out what works for their family and how to best support their kids as they grow up,” added Vicki Shotbolt, CEO and Founder of The Parent Zone.

It comes on the same day that Virgin Media starting offering its fastest broadband package ever at 152Mbps, which is exactly double the highest speed of 76Mbps that BT offers.