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Social is great! So, now what?

The benefits of social software to the enterprise have been shouted from the rooftops for a while and this technology will likely be on "top trends" lists for the next several years.1 The potential benefits of adoption are evident. Touted gains include improved organizational innovation, collaboration, transparency and the ability to make faster decisions based on better data.

Organizations that outperform financially are 57 percent more likely to allow their people to use social and collaborative tools.2 Additionally, three times as many CIOs in top-performing organizations view social network analysis as a top priority than their under performing counterparts do.