Competition is growing in the social software market as vendors pursue differentiation strategies and buyers find it harder to tell the vendors' products apart. The market for social software in the workplace includes vendors whose software products are used primarily to support people working together in teams, communities or networks. These products do not specialize in any particular business process or activity, but they are used to support a variety of collaborative activities (that is, they are general purpose). Products in this market are used mainly within enterprises, primarily by employees but also by external customers, suppliers and partners. Download this whitepaper to read on.