Taking place 10-14 March at the sprawling Hannover Messe exhibition centre, CeBIT 2014 is now well and truly underway and we're live on the ground here in Germany.
One of the things we're most looking forward to during our time stationed next to Deutschland's most scenic parking lot is checking out Hall 16 and the CODE_n startup competition.
Founded by the GFT Group in 2011 with the aim of accelerating innovation in key enterprise IT fields by unearthing new talent, CODE_n this year focuses on the big data sector.
No less than 50 of the world's best big data startups are being showcased here at CeBIT, including six British finalists.
Ahead of CeBIT, we ankled over to Ernst & Young's headquarters in London for an exclusive CODE_n preview event.
There, we got a chance to speak to GFT CEO and CODE_n "initiator" Ulrich Dietz, who have us a further insight into the competition and its central place at CeBIT 2014.
Watch the video above, or check out more great CODE_n content by clicking through to our interview with avant-garde designer Clemens Weisshaar.
Read more: Can big data actually be art?