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Google Chromecast coming to UK before end of March

UPDATE 16/03: It has now been confirmed that the Google Chromecast dongle will indeed launch in the UK, on 19 March.

It seems likely that the Chromecast will finally be landing in the UK this month, according to info which has emerged from an SXSW keynote.

Google’s chief of Android, Sundar Pichai, said that the Chromecast would be arriving in “many more countries” within the next few weeks – as spotted by The Next Web – and if deployment is scheduled over a lot of countries, then surely one of those territories will be the UK.

A timeframe of a few weeks would mean before the end of March, and all this fits in with previous reports that the Chromecast would likely arrive in the UK this month (though granted, we were thinking it would be more the beginning than the end of March).

It’s high time the little streaming device, which plugs into your HDTV’s HDMI port, did finally turn up, as it’s been on sale in the US since last summer.

Apparently sales have been brisk Stateside, with Pichai noting they had flogged “millions” of units with the pace of purchasing not diminishing.

The Chromecast sells at $35 in the US, and we’re expecting it to hit around the £35 mark over here. That will mean it’s still cheaper than freshly unveiled rival the Roku Streaming Stick, which is up for pre-order at £50.

Not sure which of these two streaming dongles you’ll want to plump for? Then you need to check out our detailed head-to-head comparison of the two. See: Roku Streaming Stick versus Google Chromecast.